Internationally recognised as the comprehensive reference document for television advertising
IP Network’s annual
International Television Key Facts is a unique tool covering 38 countries, including all major European markets, the United States and Japan.
This collection provides over 500 pages of analysis, comprising a general overview of the European television market followed by a detailed focus on key television demographics by country, including:
- TV landscape description
- Technical specifications
- Available channel inventory, both domestic and foreign
- Viewing patterns
- Audience figures
- Advertising expenditure
Each country’s entry features an introduction by local media specialists giving an overview of the key events and significant changes that took place in the domestic television market over the previous year.
In addition, every International TV Key Facts also contains expert analysis of critical issues such as audience research, new technologies, programming trends and new legislation.
Produced in collaboration with Europe’s major audience and advertising data collection institutes, this indispensable annual survey is available to all of IP Network’s advertising partners.
It will give you the information you need to optimise your next broadcast advertising solution.
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