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La Sexta: Generalist channel with an emphasis on humour and entertainment.

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Channel Format

Generalist

TV Audience Share*

Adults 16-54 | 11.9% (La Sexta + Neox)

TV Advertising Share**

6.8%

Launch Date

2012

 

General programming

Young adults-oriented programmes and strong Prime Time with entertainment shows, humour series, US shows as well as sports programming.

Detailed programming

  • Magazines: Salvados, Al Rojo Vivo.
  • Cooking shows: Pesadilla en la Cocina.
  • Crime series: El Taquillazo.
  • US Series: The Mentalist, Person of Interest, Bones.
  • Comedy shows: El Club de la Comedia.

Value to advertisers

  • A constantly improving image.
  • Core target is relevant to advertisers: Young adults, young men and housewives living in big cities.
  • Leading channels of the "Affinity" offer, able to beat the "Grupo Cuatro" offer on its ground of young viewers.

* January-December 2013
** January-August 2014

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The Spanish TV market in 2012

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