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Antena Nova is the Women oriented channel of the Antena 3 group.

Channel Format

Generalist/Women

TV Audience Share*

Women 16-54 | 17.6% (A3 + Nova)

TV Advertising Share**

2.1%

Launch Date

2005

 

General programming

Successful telenovelas, magazines, romantic movies, morning re-runs, and popular movie breaks.

Detailed programming

  • Successful telenovelas: Madre Luna, Apuesta por un Amor, Diario Secreto de una Adolescente.
  • Local dramas: Amor en Custodia, Mujer de Madera, La Que no Podia Amar, Dona Barbara.
  • Talent Shows: Tu Cara me Suena, El Numero Uno.
  • US Series: Covert Affairs, Las Vegas, CSI, Boston Legal.
  • Documentaries/Magazines: Un Bebe por Minuto, Galileo.

Value to advertisers

  • Daytime programming (cooking and telenovelas) very attractive to housewives 25-44.
  • Prime Time programming really qualitative and women oriented (The Good Wife, Dirty Sexy Money).

* = January-March 2013
** = January-August 2014

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