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MORE FOR MEN

RTL & RTL 7 essentially target an audience consisting of male viewers aged 20-49. The films and series on the only true channel for men in the Netherlands tend towards action, humour and reality TV.

Channel Format

Generalist/Men

TV Audience Share*

Men 20-49 | 6.9%

TV Advertising Share**

6%

Launch Date

 2005

 

Programming

Sports & Male entertainment

  • Motor sports: Formula 1, WTCC, Football, Tennis: Wimbledon, Dutch League, German Bundesliga...

Value to advertisers

  • Special-interest magazines to reach exclusive niche audience groups.
  • Best to reach male and upscale targets thanks to its high affinity with these groups.
  • Flexible editorial context allowing a lot of creativity: Advertiser Funded Programmes, Long format spots…

* January-September 2016 (prime time)
** January-
August 2014

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