A lot of reality & talent show programmes. Never stopping novelties. New programmes all the time! Audacious programming: appealing particularly to young viewers. Performing well in prime time.
TV Audience Share*
Adults 20-34 | 6.8%
TV Advertising Share**
Adventure, dance, humor, dating and reality.
Expeditie Robinson, So You Think You Can Dance: The Next Generation, Tattoo Stories, Even Krap Bij Kas, 112 Ooggetuige, 112 Noodoproep, Expeditie Poolcirkel, De Modepolitie 2.0, I can make you a supermodel, America’s next top model.
Value to advertisers
Targets 20-34 years olds, men and women.
Brings additional coverage to any campaign.
Image of most daring channel regarding its programmes.