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AMBITIOUS AND ENTICING

A lot of reality & talent show programmes. Never stopping novelties. New programmes all the time! Audacious programming: appealing particularly to young viewers. Performing well in prime time.

Channel Format

Generalist

TV Audience Share*

 Adults 20-34 | 6.8%

TV Advertising Share**

6.6%

Launch Date

 1993

 

Programming

Adventure, dance, humor, dating and reality.

  • Expeditie Robinson, So You Think You Can Dance: The Next Generation, Tattoo Stories, Even Krap Bij Kas, 112 Ooggetuige, 112 Noodoproep, Expeditie Poolcirkel, De Modepolitie 2.0, I can make you a supermodel, America’s next top model.

Value to advertisers

  • Targets 20-34 years olds, men and women.
  • Brings additional coverage to any campaign.
  • Image of most daring channel regarding its programmes.

* January-September 2016 (prime time)
** January-August 2014

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