Close
Open
 
 

The private cultural channel for the AB target.

Channel Format

Generalist/Culture

TV Audience Share*

12.7 M viewers per month

TV Advertising Share**

0.3%

Launch Date

 1986

 

General programming

Catalogue of international events, movies & US series, and entertainment for the upper class.

Detailed programming

  • International Events: Festival de Cannes, Golden Globes, Fashion Week
  • Magazines: Zemmour et Naulleau, Ca Balance à Paris, Paris Dernière, La Revue de Presse, Très très bon, La mode la mode la mode
  • AB Entertainment: High-end décor, Hotels of the World, Hollywood Stories
  • One of the few channels to broadcast live opera and theater: Don Giovanni, Elisabeth Buffet
  • Movies: Pulp Fiction, Catch Me If You Can, Top Gun, Le Pacha
  • Cinema evenings: Brigitte Bardo 80th anniversary, Chabrol, Chaplin...
  • US Series: Boardwalk Empire, The Killing

Value to advertisers

  • The only private cultural channel on the French TV landscape.
  • Selective and cost-effective on upper-class and educated targets.
  • Positioning at the forefront of French and international culture.
  • A reference channel for the French upper-class.
  • 1st non-sport channels watched by upper-class on cable and satellite.

September 2014-February 2015 

** January-June 2015

Your contact

Do you need some information ? Your local contact can help you:

Contact us

Radio will be on TV

The French television market in July

Paris Première looks at 60 years of television

See all