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VTMKZoom is a Flemis children's channel which boasts high co-viewing rates, proving its appeal to parents.

Channel Format

Children's channel

TV Audience Share*

Children 4-11 | 7.8% (06:00-20:00)

TV Advertising Share**

1.4%

Launch Date

2009

 

General programming

Successful from the start by getting the parents’ trust broadcasting non violent shows for very young children. VTM Kzoom broadcasts everyday from 6:00 to 20:00. Programming grid features classic series, entertaining and educational programmes for young children, general entertainment, and children's magazines.

Detailed programming

  • Classic series: Lassie, Pippi Langkous.
  • Animated series: Hello Kitty, My Little Pony, Vipo, Rex, Heidi, Tom & Jerry.
  • Entertaining & educational programmes: Zeppe & Zikki, Teletubbies.
  • Sitcoms: Dit is Voetbal, Hallo K3, Jabaloe.
  • Reality formats: Junior MasterChef, Bandits, De Wereld Van K3.

Value to advertisers

  • After 1 month of existence, VTM K Zoom was already stronger than Nickelodeon in the mornings.
  • The channel is very cost effective on the target group 4-14 years old.
  • Advantage of being able to broadcast ads, unlike public competitors.

* January-September 2015
** January-December 2014

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