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The leading Flemish channel in North Belgium targeting the whole family with a generalist format.

Channel Format

Generalist

TV Audience Share*

Individuals 18-54 | 23%

TV Advertising Share**

40.3%

Launch Date

1989

 

General programming

Generalist channel targeting a broad commercial audience. VTM’s success is based on a mix of news, locally-made entertainments & international programmes

Detailed programming

  • Talent shows: The Voice Kids, Dansdate, Belgium's Got Talent, The Voice, Sterren op de Dansvloer, So You Think You Can Dance
  • Relationship show: Boer Zkt Vrouw
  • Comedy shows: Beste Kijkers, Tegen de Sterren Op Season 3, Lang Leve
  • Documentary series: Alloo in de Vrouwengevangenis, De Kroongetuigen
  • Strong cooking shows: The Taste, Mijn Pop-up Restaurant!, Mijn Restaurant, 
  • Game shows: Grote Ster, Kleine Ster, Reclame, Beat da Bompaz
  • Competition show: Wauters vs Waes
  • Series & drama: Cordon, Familie, Crème de la Crème, 24: Live Another Day, Clan, Danni Lowinski
  • Docutainment & Reality series: Rijker Dan Je Denkt, Het Lichaam van Coppens, Benidorm Bastards
  • Talkshow: Beste Kijkers, Grote Ster, Kleine Ster
  • Movies on weekend evenings: Life of Pi, Ted, Snow White and the Huntsman, Battleship, Frits & Franky

Value to advertisers

  • Strong domestic loyalty with 76% of Flemish formats.
  • The lowest channel surfing rates during commercials.
  • Number 1 on news! 3 news bulletins per day!

* January-September 2015
** January-December 2014

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