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Belgium is one of the smallest economies in Europe but its consumers are wealthy and willing to spend.

RTL-TVI is the leading channel in South Belgium! RTL Group channels collectively account for over 66% of advertising investment in the market
IP Network represents the MEDIALAAN channels - the principal channel VTM is the main non-public channel. MEDIALAAN channels each cleverly tap into a different market and as a whole the group accounts for over 60% of advertising expenditures in the market.

Media Groups

  • IP Network: RTL Group / MEDIALAAN
  • Principal 1: SBS
  • Principal 2: RTBF (French-speaking Public channels)
  • Principal 3: VRT (Flemish Public channels)

Advertising market

  • Total Media: 3 824 Mn €
  • TV amount: 1 577 Mn €
  • TV percentage: 41.2%
  • IP/RTL Share of TV: 65.3% (RTL) / 59% (MEDIALAAN)

Daily Usage (2013)

  • Viewing time in minutes/individual: 194 (Wallonia) / 174 (Flanders)*
  • Percentage of population reached: 70.5% (Wallonia) / 73.3% (Flanders)**

CIM, Ratings per 15 min., Monday-Sunday, All pop. 4+. January-December 2015

** Cim Audimetrie 2015

 

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TopRadio, the « Party Station ».

 

Station Format

 Thematic: Musical

Audience Share

 Individuals 12-34 | 3,3%

Daily listeners

65 480 listeners 12-54

Launch date

  Information coming soon

 

General programming

TopRadio broadcasts music for young people aged 18-34: house music and international DJ's.

Detailed programming

  • New music trends played on TopRadio and « trendy » news make it an ideal station for young adults.
  • Many great partnerships with famous DJ such as Carl Cox, David Guetta, Aaron Ross etc…
  • Electro, house, techno, electro dance with artists as Calvin Harris, Bob Sinclar, Showtek, Britney Spears, Usher...
  • Proximity: musical events through all Flanders.

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