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Fun for men and shoppers: 2Be aims at a young and active target.

Channel Format

Generalist

TV Audience Share*

Individuals 15-34 | 8.1%

TV Advertising Share**

9.7%

Launch Date

1995

 

General programming

Innovative programming mix that blends male and female oriented programmes.

Detailed programming

  • All the best US series & sitcoms: Vikings, House MD, Game of Thrones, Brooklyn Nine-Nine, Taxi Brooklyn, Black Sails, Sleepy Hollow, The Glades, Person of Interest, Homeland, How I Met Your Mother, The Big Bang Theory, New Girl, Covert Affairs, Grimm, The Simpsons, Complete Savages, Raising Hope, Burn Notice, Sons of Anarchy
  • Documentaries: Splinternet
  • Reality comedy series: Balls of Steel
  • Comedy series: En Toen Kwam Ons Ma Binnen
  • Comedy show: Foute Vrienden
  • Reality competition: Expeditie Robinson
  • Popular Sports: UEFA Champions League
  • Foreign animation for boys 8-12 during daytime (Hero City) broadcast every day 6:00-17:00

Value to advertisers

  • Targets shoppers and men with strong sports events.
  • Brings same coverage as Vier for smaller costs.
  • Selective and cost-efficient for most commercial target groups.

* January-September 2015
** January-December 2014

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