POLSAT
POLSAT is the leading private Polish TV channel. POLSAT offers a complete range of programmes for the whole population. In Prime Time POLSAT mainly focuses on adults 16-49 with higher incomes.
PROGRAMMING
> Polish-made drama series, sitcoms and soaps like the popular Samo Zycie (It’s life).
> Large range of Polish magazines, talkshows and docusoaps.
> Polish adaptation of successful international formats like Fear Factor.
> The best of international productions to appeal to its core 16-49 audience groups : Drama series (24, X-Files, Roswell, ...) and blockbuster movies .
VALUE
TO ADVERTISERS
> Complete technical coverage of Poland.
> Complete and stable programme line-up and ratings delivery all over the year.
> Leading private channel on advertisers’ relevant targets in Prime Time.
> Leading channel for Children and young adults for every day part.
Launch 1992
Format Generalist channel
Reach 97%(13 m tv households)
Average audience share Adults 16-49 : 20.3% (Prime Time/January March 2006)
