In partnership with VideoAmp – the world’s first Total Video Platform – IP Network is developing a new service for its clients that offers advertisers and media agencies holistic, streamlined access to cross-country digital campaigns. The solution bundles multiple inventories into one single campaign management tool for the pan-European market.
IP Network is excited to release this new offer, in response to the changing environment and growing complexity of different screens and content. Video content is available to viewers everywhere, at any time, on any device. With this Total Video Platform, advertising can do the same, with even greater accuracy.
In Q4/2016, IP Network — in collaboration with VideoAmp — will introduce this new pan-European digital offer across all devices. Thanks to IP Network’s simplified, freshly adapted inventory, media partners will be able to access international advertisers and agencies. The inventory includes video services and websites from RTL Group’s major broadcasters and other leading channels throughout Europe.
“VideoAmp’s Advanced TV platform gives us the automation and scale we need to deliver cross boarder campaigns that can access more than 7 billion ad impressions per month. For example, this fits advertisers in the UK who want to buy in several countries for digital campaigns and leverage video and TV inventory, or advertisers in Germany who are looking to run campaigns in the UK. We look forward to rolling out this solution in our key markets over the next two quarters,” says Stéphane Coruble, Managing Director of IP Network.
Launching this solution gives VideoAmp a tighter grasp on the growing demands for television content, and optimises the company’s position in the European market. Broadcasters and advertisers in the European region can now have an immediate scale in inventory and a boost in audience reach.
“We are delighted with the success of our platform in the U.S. and look forward to the same results in the growing European market, which is quickly jumping on board with a Fourscreen strategy. We will be launching our linear TV buying system later this year, along with other new inventory partnerships and several agency customers,” says Ross McCray, Co-Founder & CEO.
To kick off the service, VideoAmp has already set up operations with RTL Nederland, allowing them to unify ad inventory from all their digital, online platforms.