‘Everything new, new, new!’
On 2 August, Super RTL unveiled its programme line-up for the 2012/13 TV season. A special prime-time highlight is the German premiere of Once upon a time – Es war einmal... The channel also presented new apps and its consulting firm Famicus.
‘Everything new, new, new!’ On 2 August, Super RTL unveiled its programme line-up for the 2012/13 TV season. A special prime-time highlight is the German premiere of Once upon a time – Es war einmal... The channel also presented new apps and its consulting firm Famicus. "Welcome to the living room", said Claude Schmit, Managing Director of Super RTL, welcoming the journalists who had travelled to the Mediengruppe RTL Deutschland ‘living room of the future’ in Cologne. "We have been the undisputed market leader in the children’s sector for 15 years. This is a remarkable success in the TV landscape. Thanks to our partners RTL Group and Disney, we are also well prepared for the upcoming season."
Claude Schmit welcoming the participants
Programme Director Carsten Göttel: "We’ve learned a lot from the past. For example what goes well with us and what doesn't. Based on this we now launching into the new TV season and are doing everything new, new, new." The flagship of the coming season is the US series Once Upon A Time, which is aired on the ABC network in the US. "In prime time, we are always looking for formats that both adults and children like to watch - and that is the case with Once Upon A Time," said Göttel. "The series perfectly suits our positioning." Once Upon A Time links classic fairy-tale motifs with modern-day issues and has reaped kudos from reviewers and audiences alike. The idea for the ABC Studios produced series came from the producers of the cult series Lost. Super RTL is airing the first season beginning on Wednesday 12 September at 20:15 as a free-to-air TV premiere. On Tuesday 4 September, the format simultaneously begins broadcasting on the digital special-interest channel Passion. Super RTL has planned a major marketing campaign for the launch of the series, including print, online, cinema, radio and billboard advertising, as well as a guerrilla marketing campaign.
Super RTL's new prime-time programming
The children's channel is adding the new self-commissioned production Woozle Goozle to its Toggo programme line-up. A science magazine with a twist, Woozle Goozle is presented by Beni Weber and his shaggy companion Woozle. Fans of classic cartoons will enjoy Wild Kratts and the latest adventures of Peter Parker in Ultimate Spider-Man. Super RTL is the home of two more free-to-air TV premieres with the sitcoms Jessie and Austin & Ally. In the Toggolino pre-school block, the youngest viewers can look forward to new series including the classic Bob der Baumeister (Bob the Builder), Timmy das Schäfchen (Timmy Time) and Die Oktonauten (The Octonauts). The British animated series Mike der Ritter (Mike the Knight) will join the ranks of audience favourites this autumn.
Super RTL's new daytime programming
As well as highlights from the TV programme, Super RTL presented innovations in other business fields. In the mobile sector, the Toggolino app for preschool audiences is poised for launch, and numerous features are being added to the popular Toggo app, including a ‘second screen’ function that lets young users answer quiz questions on the content of a TV programme while it is being broadcast, for example.
Based on a consulting project in Dubai, Super RTL has now launched a subsidiary: Famicus advises companies on their positioning in the German children's and youth market, as well as the development of innovative products and marketing concepts.
Claude Schmit ended the presentation by declaring the channel’s goal and direction: "First, we will remain the most popular channel for children. In the long run, we are aiming for an average 4 per cent share of the 14- to 49-year-old market. We’d like to achieve this in the next five years."
3 August 2012 - Super RTL, Germany