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The UK TV landscape is the most extensive of all the European countries.
IP Network represents ITV & Channel 5 in the UK: an eclectic group of programmes reaching various target audiences across 8 completely different channels.
Media Groups
- IP Network: ITV
- Principal 1: Five
- Principal 2: Channel 4
- Principal 3: Sky
- Principal 4: (Public channels) BBC: No Ads
Advertising market
- Total Media: 10 610 Mn €
- TV amount: 5 113 Mn €
- TV percentage: 48%
- IP/RTL Share of TV: 46%
Daily Usage (2012)*
- Viewing time in minutes/individual: 257
- Percentage of population reached: 78,4%
Source : *TV Key Facts 2012
TV
Web
Entertaining and trendy, FIVER offers US hit movies such as, Ultra Violet, Dude Where’s My Car?
Channel Format
Generalist
TV Audience Share*
Adults 16-34 | 1%
TV Advertising Share**
45,8% (ITV Group)
Launch Date
2006
General programming
Five Star (Fiver) is committed to showing a mix of soaps, drama, quality documentaries and films, and factual programmes with a greater focus on 16-34 years old.
Detailed programming
- Movies: King Kong, Sleepless in Seattle, Erin Brockovich, Don't Mess With the Zohan, The karate Kid, The Da Vinci Code, Ace Ventura
- Series: The Mentalist, The Walking Dead, Home and Away, Once Upon a Time, Archer, Malcolm in the Middle, Neighbours, CSI, Melrose Place
- Documentaries: World's Scariest/World's Greater, Crimes that Shook the World
- Entertainment: Britain's Best Brain
Value to advertisers
- FiveStar’s audience profile is nearly 1/3 adults 16-34 (168 affinity index) and 39% adults ABC1.
- Affordable for very small budgets.
* = January-March 2013
** = January-December 2012
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