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The UK TV landscape is the most extensive of all the European countries.
IP Network represents ITV & Channel 5 in the UK: an eclectic group of programmes reaching various target audiences across 8 completely different channels.
Media Groups
- IP Network: ITV
- Principal 1: Five
- Principal 2: Channel 4
- Principal 3: Sky
- Principal 4: (Public channels) BBC: No Ads
Advertising market
- Total Media: 10 610 Mn €
- TV amount: 5 113 Mn €
- TV percentage: 48%
- IP/RTL Share of TV: 46%
Daily Usage (2012)*
- Viewing time in minutes/individual: 257
- Percentage of population reached: 78,4%
Source : *TV Key Facts 2012
TV
Web
Five USA is all about the USA TV spirit !
Channel Format
Generalist
TV Audience Share*
Adults 16+ ABC1 | 0,8%
Adults 16+ | 1,2%
TV Advertising Share**
45,8% (ITV Group)
Launch Date
2006
General programming
A mix of crime and action series and movies.
Detailed programming
- Series: CSI, CSI-NY, CSI Miami, Numb3rs, House MD, The Mentalist, Flash Forward
- Movies: Sudden Impact, Terminal, Inferno
Value to advertisers
- Very good affinity with women 16+ (152 affinity index) thanks to a very clear programming orientation: a blend of the newest and proven successful US series.
- Affordable for very small budgets.
* = January-April 2012, first trimester 2012
** = January-December 2011
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