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The UK TV landscape is the most extensive of all the European countries.
IP Network represents ITV & Channel 5 in the UK: an eclectic group of programmes reaching various target audiences across 8 completely different channels.
Media Groups
- IP Network: ITV
- Principal 1: Five
- Principal 2: Channel 4
- Principal 3: Sky
- Principal 4: (Public channels) BBC: No Ads
Advertising market
- Total Media: 10 610 Mn €
- TV amount: 5 113 Mn €
- TV percentage: 48%
- IP/RTL Share of TV: 46%
Daily Usage (2012)*
- Viewing time in minutes/individual: 257
- Percentage of population reached: 78,4%
Source : *TV Key Facts 2012
TV
Web
Five is one of the 3 major commercial channels in the UK
Channel Format
Generalist
TV Audience Share*
Adults 16+ ABC1 | 4,1%
TV Advertising Share**
45,8% (ITV Group)
Launch Date
1997
General programming
Five spans all the genres with a variety of programmes that appeal to every target group.
Detailed programming
- Reality/docutainment formats: Big Brother, The Restaurant Inspector, Big Body Squad, Winter Road Rescue.
- Series: The Mentalist, CSI, Numb3rs, Law & Order, NCIS, Home and Away, Once Upon a Time, The Walking Dead.
- Movies: Rush Hour 2, Mrs. Doubtfire, Mulan, Toy Story, Ghost Rider, Matrix.
Value to advertisers
- Five never delivers ad breaks that reach less than 50 000 viewers in peak times.
- In a typical month Five reaches ¾ of the UK population which equates to 42 ½ million people.
- Series such as Neighbours brought to Five more up scale viewers.
* = January-March 2013
** = January-December 2012
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