The UK TV landscape is the most extensive of all the European countries.
IP Network represents ITV & Channel 5 in the UK: an eclectic group of programmes reaching various target audiences across 8 completely different channels.
Source : *TV Key Facts 2012
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For an audience between 25 and 55 years old, ITV4 is absolutely men-oriented: its programmes offer a high affinity with the male population.
Men 16+ | 1,6%
45,8% (ITV Group)
A full range of programs, sports coverage, and movies focused on adult males
* = January-March 2013
** = January-December 2012