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The UK TV landscape is the most extensive of all the European countries.
IP Network represents ITV & Channel 5 in the UK: an eclectic group of programmes reaching various target audiences across 8 completely different channels.
Media Groups
- IP Network: ITV
- Principal 1: Five
- Principal 2: Channel 4
- Principal 3: Sky
- Principal 4: (Public channels) BBC: No Ads
Advertising market
- Total Media: 10 610 Mn €
- TV amount: 5 113 Mn €
- TV percentage: 48%
- IP/RTL Share of TV: 46%
Daily Usage (2012)*
- Viewing time in minutes/individual: 257
- Percentage of population reached: 78,4%
Source : *TV Key Facts 2012
TV
Web
For an audience between 25 and 55 years old, ITV4 is absolutely men-oriented: its programmes offer a high affinity with the male population.
Channel Format
Generalist
TV Audience Share*
Men 16+ | 1,6%
TV Advertising Share**
45,8% (ITV Group)
Launch Date
2005
General programming
A full range of programs, sports coverage, and movies focused on adult males
Detailed programming
- Docutainment/Reality formats: World's Wildest Videos, River Monsters, Border Security USA.
- Movies: Rocky series, Lethal Weapon, Tango and Cash, Police Academy, American Gangster, A Clockwork Orange.
- Sports: Africa Cup of National Live, Tour de France, UEFA Europa League, Premiership Rugby, French Open.
Value to advertisers
- High affinity with the male population (# % affinity vs. Male 16+) enabling a good match between advertisers and viewers.
- Very competitive entry prices.
* = January-March 2013
** = January-December 2012