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The UK TV landscape is the most extensive of all the European countries.
IP Network represents ITV & Channel 5 in the UK: an eclectic group of programmes reaching various target audiences across 8 completely different channels.
Media Groups
- IP Network: ITV
- Principal 1: Five
- Principal 2: Channel 4
- Principal 3: Sky
- Principal 4: (Public channels) BBC: No Ads
Advertising market
- Total Media: 10 610 Mn €
- TV amount: 5 113 Mn €
- TV percentage: 48%
- IP/RTL Share of TV: 46%
Daily Usage (2012)*
- Viewing time in minutes/individual: 257
- Percentage of population reached: 78,4%
Source : *TV Key Facts 2012
TV
Web
Upmarket and women-oriented: ITV3 offers a high-end market audience thanks to a range of sophisticated narrative-driven programmes targeted towards women.
Channel Format
Generalist
TV Audience Share*
Women 16+ | 3,1%
TV Advertising Share**
45,8% (ITV Group)
Launch Date
2004
General programming
A strong focus on detective and crime series, both old and new with additional movie breaks.
Detailed programming
- Crime series: Heartbeat, Foyle's War, The Adventures of Sherlock Holmes, Midsomer Murders, Wycliffe, A Touch of Frost, Agatha Christie's Marple, Poirot.
- Classic comedy movies: On the Buses, Carry on Camping, Great St Trinians Train Robbery, Steptoe and Son.
- Other series: Doc Martin, Blue Murder, Dr Quinn, Ladies of Letters, Born and Bred.
Value to advertisers
- 2nd non terrestrial leader:
• 2nd best audiences for non terrestrial channels, just behind ITV2.
• Impact volume growth of +32% for 2010 (rank#1), and same path for 2011. - High fidelity on watched programmes.
* = January-April 2012, first trimester 2012
** = January-December 2011