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The UK TV landscape is the most extensive of all the European countries.
IP Network represents ITV & Channel 5 in the UK: an eclectic group of programmes reaching various target audiences across 8 completely different channels.
Media Groups
- IP Network: ITV
- Principal 1: Five
- Principal 2: Channel 4
- Principal 3: Sky
- Principal 4: (Public channels) BBC: No Ads
Advertising market
- Total Media: 10 610 Mn €
- TV amount: 5 113 Mn €
- TV percentage: 48%
- IP/RTL Share of TV: 46%
Daily Usage (2012)*
- Viewing time in minutes/individual: 257
- Percentage of population reached: 78,4%
Source : *TV Key Facts 2012
TV
Web
ITV2 sustains a fun-loving, younger audience by offering a dedicated programming with the trendiest shows in UK.
Channel Format
Generalist
TV Audience Share*
Adults 16-34 | 3,4%
TV Advertising Share**
45,8% (ITV Group)
Launch Date
1998
General programming
Series, Reality TV shows, Talent shows, Gameshows, Movies, and more!
Detailed programming
- Series: Gossip Girl, The Secret Diary of a Call Girl, The Vampire Diaries, Benidorm.
- Reality shows: Peter Andre: My Life, The Only Way is Essex.
- Entertainment & talent shows: Idol, Celebrity Juice,Take me Out: The Gossip, Britain's Got More Talent.
- Movies: The Mummy, Gladiator, Happy Gilmore, The Incredible Hulk, Bourne Ultimatum, King Kong.
Value to advertisers
- Biggest audiences of the non terrestrial channels.
- Great coverage among 16-34s.
- Trend setter channel with its own original material and brand extensions (The Xtra Factor and Britain’s Got More Talent).
- A great interactivity with Facebook and Twitter thanks to a real online network.
* = January-April 2012, first trimester 2012
** = January-December 2011