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The Swiss TV market consists of German, French, and Italian parts - these consumers are the richest in Europe.
RTL has a presence in both the French and German parts of the market.
Media Groups
- RTL: RTL Group (German), M6 Group (French)
- Principal 1: RTS (French-speaking public channels)
- Principal 2: TF1 (French)
- Principal 3: Seven1Media (German)
- Principal 4: SF Schweizer Fernsehen (German speaking public channels)
Advertising market
- Total Media: 3 763 Mn €
- TV amount: 1 258 Mn €
- TV percentage: 33,4%
- IP/RTL Share of TV: 30,3% (French), 23% (German)
Daily Usage (2012)*
- Viewing time in minutes/individual: 148 (French), 133 (German)
- Percentage of population reached: 62,6%
Source : *TV Key Facts 2012
TV
With more than 25 years of leadership, RTL is a reference for Germans, with the most popular programmes !
RTL also broadcasts in Switzerland and Austria.
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Channel Format
Generalist
TV Audience Share*
Adults 20-59 | 15% (for Germany)
TV Advertising Share**
22,7% (for Germany)
Launch Date
1984
General programming
Keeping the right balance between old and new programmes, RTL offers a rich catalogue of top local and international series, movies, magazines, and talent shows.
Detailed programming
- US series: House MD, CSI, Bones.
- Popular International Formats: Who Wants to be a Millionaire?, Pop idol, I am a Celebrity...Get me out of Here!, Farmer Wants a Wife.
- Local Formats: Alarm fur Cobra 11, Gute Zeiten Schlechte Zeiten, Alles Was Zahlt, Unter Uns.
- Docu-soap: Mitten im Leben!, Familien im Brennpunkt.
- Magazines: Exclusiv.
- Talent shows: Das Super Talent, Let's Dance.
Value to advertisers
- Highest Audience Share for majority of target groups.
- The best programme mix on German TV.
- Only German channel delivering ad ratings > 10 GRP in 2011.
* = January-March 2013
** = January-December 2012