Spain, Europe's 4th largest economy.
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Media Groups
- RTL: Antena 3
- Principal 1: Mediaset
- Principal 2: La Sexta
- Principal 3: RTVE (public channels): No Ads
Advertising market
- Total Media: 24 534 Mn €
- TV amount: 10 609 Mn €
- TV percentage: 43,2%
- IP/RTL Share of TV: 22,5%
Daily Usage (2012)*
- Viewing time in minutes/individual: 246
- Percentage of population reached: 89%
Source : *TV Key Facts 2012
TV
Radio
Web
Antena Neox is one of teh leading channels of the Spanish DTT. It aims at young Adults, teenagers and children altogether.
Channel Format
Generalist
TV Audience Share*
Adults 13-24 | 8,4%
TV Advertising Share**
18,7% (Antena 3 Group)
Launch Date
2005
General programming
Programming focused on children, teens, and young adults as well as movie breaks with a stronger male orientation than Antena 3.
Detailed programming
American series: Padre Made in USA, El Show de Cleveland, Los Simpsons, Modern Family
British series: Torchwood, Merlin
Local series: Luna: el Misterio de Calenda, Aqui no Hay Quien Viva
Value to advertisers
2nd national TV channel against Young Adults 13-24 so far in 2012
Additional coverage to “Pauta Unica”.
A growing channel.
* = January-April 2012, first trimester 2012
** = January-December 2011