Spain, Europe's 4th largest economy.
RTL provides an exclusive offer allowing an ad to play on all of our channels at the same time, maximizing visibility and reach.
Media Groups
- RTL: Antena 3
- Principal 1: Mediaset
- Principal 2: La Sexta
- Principal 3: RTVE (public channels): No Ads
Advertising market
- Total Media: 24 534 Mn €
- TV amount: 10 609 Mn €
- TV percentage: 43,2%
- IP/RTL Share of TV: 22,5%
Daily Usage (2012)*
- Viewing time in minutes/individual: 246
- Percentage of population reached: 89%
Source : *TV Key Facts 2012
TV
Radio
Web
Antena Nova is the Women oriented channel of the Antena 3 group.
Channel Format
Generalist/Women
TV Audience Share*
Women 16-54 | 1,8%
TV Advertising Share**
16% (AtresMedia)
Launch Date
2005
General programming
Successful telenovelas, magazines, romantic movies, morning re-runs, and popular movie breaks.
Detailed programming
Successful telenovelas: Madre Luna, Apuesta por un Amor, Diario Secreto de una Adolescente.
Local dramas: Amor en Custodia, Mujer de Madera, La Que no Podia Amar, Dona Barbara
Talent Shows: Tu Cara me Suena, El Numero Uno.
US Series: Covert Affairs, Las Vegas, CSI, Boston Legal.
Documentaries/Magazines: Un Bebe por Minuto, Galileo.
Value to advertisers
Daytime programming (cooking and telenovelas) very attractive to housewives 25-44.
Prime Time programming really qualitative and women oriented (The Good Wife, Dirty Sexy Money).
* = January-April 2012, first trimester 2012
** = January-December 2011