Spain, Europe's 4th largest economy.
RTL provides an exclusive offer allowing an ad to play on all of our channels at the same time, maximizing visibility and reach.
Media Groups
- RTL: Antena 3
- Principal 1: Mediaset
- Principal 2: La Sexta
- Principal 3: RTVE (public channels): No Ads
Advertising market
- Total Media: 24 534 Mn €
- TV amount: 10 609 Mn €
- TV percentage: 43,2%
- IP/RTL Share of TV: 22,5%
Daily Usage (2012)*
- Viewing time in minutes/individual: 246
- Percentage of population reached: 89%
Source : *TV Key Facts 2012
TV
Radio
Web
Antena 3, a generalist channel targeting a broad commercial audience and a full-scale national broadcaster of news, entertainment and fiction programs.
Channel Format
Generalist
TV Audience Share*
Adults 16+ | 12,8%
TV Advertising Share**
16% (AtresMedia)
Launch Date
1990
General programming
Women-oriented daytime programmes: talk shows, magazines, quiz shows, humour series and children's programmes on weekends with Megatrix.
Detailed programming
Entertainment formats & talent shows: Tu Cara me Suena, El Hormiguero 3.0, Buenas Noches y Buenafuente, Usted Perdone, El Numero Uno, Espejo Publico.
Spanish series: Luna: el Misterio de Calenda, Los Protegidos: El Origen, Hispania: La Leyenda, Con el Culo al Aire, El Barco.
Movies: El Peliculon, Multicine 3.
Sitcom: Fenomenos.
Gameshows: Atrpa un Millon, Avanti, ¡Ahora Caigo!
US Series: The Simpsons, Modern Family.
Sport: Deportes 2.
Value to advertisers
A constantly improving image.
Large range of creative special ads.
Strongly relevant to advertisers with a large target audience: Persons Responsible of Purchase, Women 16+.
"Pauta Unica" - Unique Broadcast System : first reach capacity of Spanish TV channels.
Loading...* = January-April 2012, first trimester 2012
** = January-December 2011