The Netherlands is a relatively small economy, but its inhabitants are wealthy and have the second highest television's daily reach in Europe.

RTL4 is the leading channel in the Netherlands! RTL Group as a whole provides the largest as well as most strategically diverse audience to advertisers.

Media Groups

• RTL: RTL
• Principal 1: SBS
• Principal 2: STER (public channels)

Advertising market:

• Total Media: 6 702 Mn €
• TV amount: 3 230 Mn €
• TV percentage: 48,2%
• IP/RTL Share of TV: 45,7%

Daily Usage (2012)*

• Viewing time in minutes/individual: 202
• Percentage of population reached: 77,9%

Source : *TV Key Facts 2012