Close
Open
The Netherlands is a relatively small economy, but its inhabitants are wealthy and have the second highest television's daily reach in Europe.
RTL4 is the leading channel in the Netherlands! RTL Group as a whole provides the largest as well as most strategically diverse audience to advertisers.
Media Groups
- RTL: RTL
- Principal 1: SBS
- Principal 2: STER (public channels)
Advertising market:
- Total Media: 6 702 Mn €
- TV amount: 3 230 Mn €
- TV percentage: 48,2%
- IP/RTL Share of TV: 45,7%
Daily Usage (2012)*
- Viewing time in minutes/individual: 202
- Percentage of population reached: 77,9%
Source : *TV Key Facts 2012
TV
Radio
Web
RTL 8 is the latest addition to the RTL family. It is a friendly and informative channel targeting women 20-49.
Channel Format
Generalist
TV Audience Share*
Women 20-49 | 2,2%
TV Advertising Share**
2,9%
Launch Date
2007
General programming
A program mix of female-oriented reality formats, dramatic series, soap operas, talk shows, and movies.
Detailed programming
- Soap operas: As the World Turns, Bold and the Beautiful, Pfaffs.
- Reality formats: Tabatha's Salon Takeover, America's Next Top Model.
- American series: House M.D., Saving Grace, The Tudors.
- Movies.
- Talk Shows: Oprah Winfrey Show, Dr. Phil.
Value to advertisers
- A real moment of relaxation for women aged between 20-49, very warm and familiar.
- Cost effective on this target.
- Improve the repetition of a media plan against its core targets and to reach some exclusive viewing.
* = January-April 2012, first trimester 2012
** = January-December 2011