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The Netherlands is a relatively small economy, but its inhabitants are wealthy and have the second highest television's daily reach in Europe.
RTL4 is the leading channel in the Netherlands! RTL Group as a whole provides the largest as well as most strategically diverse audience to advertisers.
Media Groups
- RTL: RTL
- Principal 1: SBS
- Principal 2: STER (public channels)
Advertising market:
- Total Media: 6 702 Mn €
- TV amount: 3 230 Mn €
- TV percentage: 48,2%
- IP/RTL Share of TV: 45,7%
Daily Usage (2012)*
- Viewing time in minutes/individual: 202
- Percentage of population reached: 77,9%
Source : *TV Key Facts 2012
TV
Radio
Web
RTL & RTL 7 essentially target an audience consisting of male viewers aged 20-49.
Channel Format
Generalist/Men
TV Audience Share*
Men 20-49 | 6,4%
TV Advertising Share**
6,8%
Launch Date
2005
General programming
News channel during the day & male-entertainment in the evening.
Detailed programming
- Sports: Voetbal International, Jupiler League, Darts WK 2013, Motor sports (Formula 1, WTCC) and Motor show (Truck tractor pulling), Football, Tennis (Wimbeldon, Dutch League, German Budesliga, Vi Vandaag).
- Movies: District 9, The Mummy, Dragon Wars, Lost City Raiders, Water World, Back to the Future.
- Series: CSI-NY, The Unit, 24, The A-Team, Dog the Bounty Hunter.
- Docutainment & magazines: Deadliest Roads, De Pfaff's, Stop Politie, Helden van de Weg, Gangland, Politie op je Hielen, Destroyed in Seconds, RTL Autowereld.
Value to advertisers
- Special-interest magazines to reach exclusive niche audience groups.
- Best to reach male and upscale targets thanks to its high affinity with these groups.
- Flexible editorial context allowing a lot of creativity: Advertiser Funded Programmes, Long format spots…
* = January-April 2012, first trimester 2012
** = January-December 2011