The Netherlands is a relatively small economy, but its inhabitants are wealthy and have the second highest television's daily reach in Europe.
RTL4 is the leading channel in the Netherlands! RTL Group as a whole provides the largest as well as most strategically diverse audience to advertisers.
Source : *TV Key Facts 2012
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RTL & RTL 7 essentially target an audience consisting of male viewers aged 20-49.
Men 20-49 | 6,4%
News channel during the day & male-entertainment in the evening.
* = January-April 2012, first trimester 2012
** = January-December 2011