The Netherlands is a relatively small economy, but its inhabitants are wealthy and have the second highest television's daily reach in Europe.
RTL4 is the leading channel in the Netherlands! RTL Group as a whole provides the largest as well as most strategically diverse audience to advertisers.
Media Groups
- RTL: RTL
- Principal 1: SBS
- Principal 2: STER (public channels)
Advertising market:
- Total Media: 6 702 Mn €
- TV amount: 3 230 Mn €
- TV percentage: 48,2%
- IP/RTL Share of TV: 45,7%
Daily Usage (2012)*
- Viewing time in minutes/individual: 202
- Percentage of population reached: 77,9%
Source : *TV Key Facts 2012
TV
Radio
Web
Since its inception in 1990, RTL 4 has grown into the largest commercial TV station in the Netherlands.
Channel Format
Generalist
TV Audience Share*
Individuals 20-49 | 15,8%
TV Advertising Share**
29,7%
Launch Date
1989
General programming
A programming grid consisting of strong daytime and access line-up (daily soaps, talk shows and life style magazines) and home of the biggest entertainment formats (cooking shows, local and US series, docutainment talent and game shows...).
Detailed programming
- Talent shows: The Voice of Holland, The X Factor, Holland's Got Talent.
- Series: CSI, Bones, Goeden Tijden Slechte Tijden, Moordvrouw, Divorce.
- Game shows: Ik Hou van Holland, Echt Waar, Jongens Tegen de Meisjes, Milijoenenjacht.
- Docutainment & reality shows: Pro Deo, Ontvoerd, Van der Vorst Ziet Sterren, Big Fat Gypsy Weddings, Help Mijn Man is Klusser.
- Cooking shows: Herrie Franchise [Herrie XXL, Herrie Gezocht], Gordon Ramsey's Kitchen Nightmares.
- Talkshows & magazines: RTL Boulevard.
Value to advertisers
- Established market leader.
- Able to deliver biggest breaks and best coverage.
- Innovative channel approaching various topics (cooking, talk shows, game contests, homemade fiction etc…) one can relate to.
Loading...* = January-April 2012, first trimester 2012
** = January-December 2011