The Netherlands is a relatively small economy, but its inhabitants are wealthy and have the second highest television's daily reach in Europe.
RTL4 is the leading channel in the Netherlands! RTL Group as a whole provides the largest as well as most strategically diverse audience to advertisers.
Source : *TV Key Facts 2012
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Since its inception in 1990, RTL 4 has grown into the largest commercial TV station in the Netherlands.
Individuals 20-49 | 15,8%
A programming grid consisting of strong daytime and access line-up (daily soaps, talk shows and life style magazines) and home of the biggest entertainment formats (cooking shows, local and US series, docutainment talent and game shows...).
* = January-April 2012, first trimester 2012
** = January-December 2011