The Hungarian TV market is more lucrative than ever as the number of multi-channel households has been steadily growing for over 10 years.
RTL's portfolio in Hungary is an extensive and impressive collection of 15 channels, including RTL Klub, the leading channel in the Hungarian market!
Media Groups
- RTL: RTL Klub
- Principal 1: Public channels
- Principal 2: MTV
Advertising market
- Total Media: 2 269,17 Mn €
- TV amount: 1 606,17 Mn €
- TV percentage: 70,8%
- IP/RTL Share of TV: 19,9%
Daily Usage (2012)*
- Viewing time in minutes/individual: 286
- Percentage of population reached: 77,9%
Source : *TV Key Facts 2012
TV
Web
RTL Klub is a general interest station and Hungary’s first TV channel. It leads the market on every major target group during Prime time.
Channel Format
Generalist
TV Audience Share*
Adults 18-49 | 21,0% | year 2011
TV Advertising Share**
24,50%
Launch Date
1997
General programming
RTL Klub is Hungary's first TV channel. It relies on a mix of strong local productions (Barátok közt) and the adaptation of the best international formats (X-Factor, Minute to win it).
Detailed programming
The No. 1 Hungarian soap “Barátok közt’’ (Among friends).
Innovative international entertainment formats: X-Factor, Minute to win it, Take it or leave it, Who wants to be a millionaire?
Popular US series: Grey's Anatomy, Criminal Minds, The Mentalist, Bones and CSI NY.
* = January-April 2012, first trimester 2012
** = January-December 2011