Germany constitutes Europe's largest population and its largest economy.

For over 25 years, RTL's eclectic and powerful programme offering has established its identity as a cornerstone of German television.

Media Groups

• RTL: RTL Group
• Principal 1: Seven1Media
• Principal 2: ARD/ZDF (public channels): Ads only from 5 to 8 pm

Advertising market

• Total Media: 25 994 Mn €
• TV amount: 11 335 Mn €
• TV percentage: 43,6%
• IP/RTL Share of TV: 40%

Daily Usage (2012)*

• Viewing time in minutes/individual: 222
• Percentage of population reached: 70%

Source : *TV Key Facts 2012