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Germany constitutes Europe's largest population and its largest economy.
For over 25 years, RTL's eclectic and powerful programme offering has established its identity as a cornerstone of German television.
Media Groups
- RTL: RTL Group
- Principal 1: Seven1Media
- Principal 2: ARD/ZDF (public channels): Ads only from 5 to 8 pm
Advertising market
- Total Media: 25 994 Mn €
- TV amount: 11 335 Mn €
- TV percentage: 43,6%
- IP/RTL Share of TV: 40%
Daily Usage (2012)*
- Viewing time in minutes/individual: 222
- Percentage of population reached: 70%
Source : *TV Key Facts 2012
TV
Web
Fun and action for men!
Channel Format
Generalist
TV Audience Share*
Adults 20-59 | 0,7%
TV Advertising Share**
Information non available yet
Launch Date
2012
General programming
Programme grid focused on men, completing the RTL full range programme offering.
Detailed programming
- US Series & Sitcoms: Breaking Bad, Covert Affairs, 24, Prison Break, the Office, Modern family.
- Factual entertainment: Pawn Stars, Americain Pickers.
- Daytime classics: Das Model und der Schnüffler, Starsky & Hutch.
- US Movies: King Kong, The League of Extraordinary Gentlement, Last Man Standing, Mr. Bill.
- Docutainment: Ice Road Truckers, Whale Wars, Deadliest Roads.
Value to advertisers
- RTL Nitro offers a channel through which to reach the male audience.
- Technical reach: 99% of households equipped with digital TV.
* = January-April 2012, first trimester 2012
** = January-December 2011