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Germany constitutes Europe's largest population and its largest economy.
For over 25 years, RTL's eclectic and powerful programme offering has established its identity as a cornerstone of German television.
Media Groups
- RTL: RTL Group
- Principal 1: Seven1Media
- Principal 2: ARD/ZDF (public channels): Ads only from 5 to 8 pm
Advertising market
- Total Media: 25 994 Mn €
- TV amount: 11 335 Mn €
- TV percentage: 43,6%
- IP/RTL Share of TV: 40%
Daily Usage (2012)*
- Viewing time in minutes/individual: 222
- Percentage of population reached: 70%
Source : *TV Key Facts 2012
TV
Web
Leading news and business channel for the 100 million German-speakers in Europe.
Channel Format
Business channel
TV Audience Share*
Adults 20-59 | 1,1% (for Germany)
TV Advertising Share**
1% (for Germany)
Launch Date
1992
General programming
Programming relying on 5 pillars: News, Business & Stock Market, Talk /Interviews, Magazine & Special Reports, Sprot
Detailed programming
- News: News Spezial
- Business/Stock Market: Markte am Morgen, Telebŏrse
- Talk Shows: Heiner Bremer Under den Linden, Das Duell
- Magazines/Documentaries: Reportage, Süddeutsche Zeitung
- Sports: Formula 3, Motorsport
Value to advertisers
- Access to premium target groups:
- decision makers
- trend setters
- business men
- Reference channel for economic and financial news
- Multimedia platform: TV, tickertape, Teletext and Internet
- Cost effective against selective targets
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* = January-April 2012, first trimester 2012
** = January-December 2011