Close
Open
As Europe's second largest economy and population, France holds a television's daily reach higher than in any other European country.
M6 Group brings a fresh tone to the TV landscape with innovative and original shows, top international formats, and beloved national formats.
Media Groups
- RTL: M6 Group
- Principal 1: TF1
- Principal 2: France Télévisions (public channels): no Ads after 8pm
Advertising market
- Total Media: 28 643 Mn €
- TV amount: 9 780 Mn €
- TV percentage: 34,2%
- IP/RTL Share of TV: 20,7%
Daily Usage (2012)*
- Viewing time in minutes/individual: 230
- Percentage of population reached: 80,1%
Source : *TV Key Facts 2012
TV
Radio
Web
The private cultural channel for the AB target.
Channel Format
Generalist/Culture
TV Audience Share*
AB Population | 0,6%
TV Advertising Share**
0,4%
Launch Date
1986
General programming
Catalogue of international events, movies & US series, and entertainment for the upper class.
Detailed programming
- International Events: Festival de Cannes, Golden Globes, Fashion Week
- Movies: Pulp Fiction, Arrête-moi si tu peux, Top Gun, Le Pacha.
- US Series: Boardwalk Empire, The Killing.
- Magazines: Zemmour et Naulleau, Ca Balance à Paris, Paris Dernière, La Revue de Presse.
- AB Entertainment: High-end décor, Hotels of the World, Hollywood Stories
Value to advertisers
- The only private cultural channel on the French TV landscape.
- Selective and cost-effective on upper-class and educated targets.
- Positioning at the forefront of French and international culture.
- A reference channel for the French upper-class.
- 1st non-sport channels watched by upper-class on cable and satellite.
* = January-April 2012, first trimester 2012
** = January-December 2011