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As Europe's second largest economy and population, France holds a television's daily reach higher than in any other European country.
M6 Group brings a fresh tone to the TV landscape with innovative and original shows, top international formats, and beloved national formats.
Media Groups
- RTL: M6 Group
- Principal 1: TF1
- Principal 2: France Télévisions (public channels): no Ads after 8pm
Advertising market
- Total Media: 28 643 Mn €
- TV amount: 9 780 Mn €
- TV percentage: 34,2%
- IP/RTL Share of TV: 20,7%
Daily Usage (2012)*
- Viewing time in minutes/individual: 230
- Percentage of population reached: 80,1%
Source : *TV Key Facts 2012
TV
Radio
Web
"Television and emotion" is Téva's motto, always succeeding in bringing fresh and relevant content to women and their families.
Channel Format
Generalist/Women
TV Audience Share*
Housewives 15-49 | 1%
TV Advertising Share**
0,5%
Launch Date
1996
General programming
Programmes that speak to women.
Detailed programming
- American drama series: Desperate Housewives, Drop Dead Diva, Sex & the City, The Good Wife, Medium.
- Reality Formats: How to Look Good Naked, Le Gâteau de mes Rêves, Ma Vie de Maman.
- Movies: Mr. & Mrs. Smith, Memoirs of a Geisha, Cold Mountain, Secrets de Famille.
- Magazines: Les Dossiers de Téva, Téva Déco.
Value to advertisers
- Leading paid digital channel for:
- Housewives 15-49
- Housewives with children
- Unique positioning with an audience of 2/3 women.
* = January-March 2013
** = January-December 2012