Belgium is one of the smallest economies in Europe but its consumers are wealthy and willing to spend.

RTL-TVI is the leading channel in South Belgium! RTL Group channels collectively account for over 66% of advertising investment in the market
IP Network represents the VMMTV channels - the principal channel VTM is the main non-public channel. VMMTV channels each cleverly tap into a different market and as a whole the group accounts for over 60% of advertising expenditures in the market.

Media Groups

• IP Network: RTL Group / VMMTV
• Principal 1: SBS
• Principal 2: RTBF (French-speaking Public channels)
• Principal 3: VTR (Flemish Public channels)

Advertising market

• Total Media: 3 603 Mn €
• TV amount: 1 450 Mn €
• TV percentage: 40,3%
• IP/RTL Share of TV: 64,8% (RTL) / 59,8% (VMMTV)

Daily Usage (2012)*

• Viewing time in minutes/individual: 231 (Wallonia) / 197 (Flanders)
• Percentage of population reached: 73% (Wallonia) / 75,5% (Flanders)

Source : *TV Key Facts 2012