Belgium is one of the smallest economies in Europe but its consumers are wealthy and willing to spend.
RTL-TVI is the leading channel in South Belgium! RTL Group channels collectively account for over 66% of advertising investment in the market
IP Network represents the VMMTV channels - the principal channel VTM is the main non-public channel. VMMTV channels each cleverly tap into a different market and as a whole the group accounts for over 60% of advertising expenditures in the market.
Media Groups
- IP Network: RTL Group / VMMTV
- Principal 1: SBS
- Principal 2: RTBF (French-speaking Public channels)
- Principal 3: VTR (Flemish Public channels)
Advertising market
- Total Media: 3 603 Mn €
- TV amount: 1 450 Mn €
- TV percentage: 40,3%
- IP/RTL Share of TV: 64,8% (RTL) / 59,8% (VMMTV)
Daily Usage (2012)*
- Viewing time in minutes/individual: 231 (Wallonia) / 197 (Flanders)
- Percentage of population reached: 73% (Wallonia) / 75,5% (Flanders)
Source : *TV Key Facts 2012
TV
Radio
Web
Radio Contact is the leading radio station in South Belgium. It was the first musical station in South Belgium and now has more than 1 million listeners every week. It offers latest hits and the best of the 80’s and 90’s.
Station Format
Thematic: Musical
Audience Share
Adults 18-44: 22,6% | Jan-March 2013
Daily listeners
644 000 listeners 12+
Launch date
1980
General programming
Musical radio station launched in 1980 offering the latest hits and the best of the 80’s and 90’s for the whole family.
Detailed programming
- 2 daily rendez-vous adding good mood, laughs, parodies, games, news and challenges.
- Regional news, concerts contact on stage, special events with loyalty programmes such as Contact & moi.
- A programming balancing between artists as Sam Sparro, Tal, Snow Patrol, Tacabro, Fun, Simple Plan, Merwan Rim, Jali, Of Monsters and Man, Maroon 5, Matt Houston,...
no news in this list.