Belgium is one of the smallest economies in Europe but its consumers are wealthy and willing to spend.
RTL-TVI is the leading channel in South Belgium! RTL Group channels collectively account for over 66% of advertising investment in the market
IP Network represents the VMMTV channels - the principal channel VTM is the main non-public channel. VMMTV channels each cleverly tap into a different market and as a whole the group accounts for over 60% of advertising expenditures in the market.
Media Groups
- IP Network: RTL Group / VMMTV
- Principal 1: SBS
- Principal 2: RTBF (French-speaking Public channels)
- Principal 3: VTR (Flemish Public channels)
Advertising market
- Total Media: 3 603 Mn €
- TV amount: 1 450 Mn €
- TV percentage: 40,3%
- IP/RTL Share of TV: 64,8% (RTL) / 59,8% (VMMTV)
Daily Usage (2012)*
- Viewing time in minutes/individual: 231 (Wallonia) / 197 (Flanders)
- Percentage of population reached: 73% (Wallonia) / 75,5% (Flanders)
Source : *TV Key Facts 2012
TV
Radio
Web
Bel RTL is the first Radio station in South Belgium. The station was founded in 1991. The diversification of the station is rather caused by its link men than by programme.
Station Format
Generalist
Audience Share
Adults 30-64 | 16,9% | Jan-Mar 2012
Daily listeners
708 000 listeners 12+
Launch date
1991
General programming
Generalist Radio station featuring news all day long, reinforced in the morning and the evening.
Detailed programming
- News: 3 main rendez-vous in the day as well as every hour.
- Entertainment through radio quiz shows with great interactivity: 6 daily rendez-vous adding good mood, service and gifts.
- Magazine: 2 daily magazines about various subject as sports, politics, health, society...
- Music is played especially in the afternoon and evening: French artists as C. Dion, F. Cabrel, A. Souchon, but also other artists as Suarez, M. Bublé, Adele, K. Melua,...
- Humour thanks to unavoidable programmes “Les Grosses Têtes”.
no news in this list.