Belgium is one of the smallest economies in Europe but its consumers are wealthy and willing to spend.
RTL-TVI is the leading channel in South Belgium! RTL Group channels collectively account for over 66% of advertising investment in the market
IP Network represents the VMMTV channels - the principal channel VTM is the main non-public channel. VMMTV channels each cleverly tap into a different market and as a whole the group accounts for over 60% of advertising expenditures in the market.
Media Groups
- IP Network: RTL Group / VMMTV
- Principal 1: SBS
- Principal 2: RTBF (French-speaking Public channels)
- Principal 3: VTR (Flemish Public channels)
Advertising market
- Total Media: 3 603 Mn €
- TV amount: 1 450 Mn €
- TV percentage: 40,3%
- IP/RTL Share of TV: 64,8% (RTL) / 59,8% (VMMTV)
Daily Usage (2012)*
- Viewing time in minutes/individual: 231 (Wallonia) / 197 (Flanders)
- Percentage of population reached: 73% (Wallonia) / 75,5% (Flanders)
Source : *TV Key Facts 2012
TV
Radio
Web
Fun Radio delivers the “Sound of the Dance Floor” to young adults with an average listener age of 30 years.
Station Format
Thematic: Dance Floor
Launch date
1985 (1989 in Belgium)
Audience Share
Adults 25-49 | 6,5% | Jan-March 2013 (for France)
Daily listeners
3 800 000 listeners 13+
General programming
Fun Radio features all of the newest artists and latest hits from the "Dance Floor"! Musical radio station featuring: contemporary R&B, Rythm and Blues, Dance, Electric and House music.