Belgium is one of the smallest economies in Europe but its consumers are wealthy and willing to spend.
RTL-TVI is the leading channel in South Belgium! RTL Group channels collectively account for over 66% of advertising investment in the market
IP Network represents the VMMTV channels - the principal channel VTM is the main non-public channel. VMMTV channels each cleverly tap into a different market and as a whole the group accounts for over 60% of advertising expenditures in the market.
Source : *TV Key Facts 2012
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VTMKZoom is a Flemis children's channel which boasts high co-viewing rates, proving its appeal to parents.
Children 4-11 | 11,4% (06:00-20:00)
Programming grid features classic series, educational programmes, general entertainment, and children's magazines.
Classic series: Lassie, Pippi Langkous.
Animated series: Hello Kitty, My Little Pony, Vipo, Rex, Heidi, Tom & Jerry.
Entertaining & educational programmes: Zeppe & Zikki, Teletubbies.
Sitcoms: Dit is Voetbal, Hallo K3, Jabaloe.
Reality formats: Junior MasterChef, Bandits, De Wereld Van K3.
After 1 month of existence, VTM K Zoom was already stronger than Nickelodeon in the mornings.
The channel is very cost effective on the target group 4-14 years old.
Advantage of being able to broadcast ads, unlike public competitors.
* = January-April 2012, first trimester 2012
** = January-December 2011