Belgium is one of the smallest economies in Europe but its consumers are wealthy and willing to spend.
RTL-TVI is the leading channel in South Belgium! RTL Group channels collectively account for over 66% of advertising investment in the market
IP Network represents the VMMTV channels - the principal channel VTM is the main non-public channel. VMMTV channels each cleverly tap into a different market and as a whole the group accounts for over 60% of advertising expenditures in the market.
Media Groups
- IP Network: RTL Group / VMMTV
- Principal 1: SBS
- Principal 2: RTBF (French-speaking Public channels)
- Principal 3: VTR (Flemish Public channels)
Advertising market
- Total Media: 3 603 Mn €
- TV amount: 1 450 Mn €
- TV percentage: 40,3%
- IP/RTL Share of TV: 64,8% (RTL) / 59,8% (VMMTV)
Daily Usage (2012)*
- Viewing time in minutes/individual: 231 (Wallonia) / 197 (Flanders)
- Percentage of population reached: 73% (Wallonia) / 75,5% (Flanders)
Source : *TV Key Facts 2012
TV
Radio
Web
VTMKZoom is a Flemis children's channel which boasts high co-viewing rates, proving its appeal to parents.
Channel Format
Children's channel
TV Audience Share*
Children 4-11 | 11,4% (06:00-20:00)
TV Advertising Share**
1%
Launch Date
2009
General programming
Programming grid features classic series, educational programmes, general entertainment, and children's magazines.
Detailed programming
Classic series: Lassie, Pippi Langkous.
Animated series: Hello Kitty, My Little Pony, Vipo, Rex, Heidi, Tom & Jerry.
Entertaining & educational programmes: Zeppe & Zikki, Teletubbies.
Sitcoms: Dit is Voetbal, Hallo K3, Jabaloe.
Reality formats: Junior MasterChef, Bandits, De Wereld Van K3.
Value to advertisers
After 1 month of existence, VTM K Zoom was already stronger than Nickelodeon in the mornings.
The channel is very cost effective on the target group 4-14 years old.
Advantage of being able to broadcast ads, unlike public competitors.
* = January-April 2012, first trimester 2012
** = January-December 2011
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