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Belgium is one of the smallest economies in Europe but its consumers are wealthy and willing to spend.

RTL-TVI is the leading channel in South Belgium! RTL Group channels collectively account for over 66% of advertising investment in the market
IP Network represents the VMMTV channels - the principal channel VTM is the main non-public channel. VMMTV channels each cleverly tap into a different market and as a whole the group accounts for over 60% of advertising expenditures in the market.

Media Groups

  • IP Network: RTL Group / VMMTV
  • Principal 1: SBS
  • Principal 2: RTBF (French-speaking Public channels)
  • Principal 3: VTR (Flemish Public channels)

Advertising market

  • Total Media: 3 603 Mn €
  • TV amount: 1 450 Mn €
  • TV percentage: 40,3%
  • IP/RTL Share of TV: 64,8% (RTL) / 59,8% (VMMTV)

Daily Usage (2012)*

  • Viewing time in minutes/individual: 231 (Wallonia) / 197 (Flanders)
  • Percentage of population reached: 73% (Wallonia) / 75,5% (Flanders)

Source : *TV Key Facts 2012

 

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Web

Vitaya is a well-known channel on the Flemish TV market which has been a part of the IP Network offer since October 2010 and targets women.

Channel Format

Generalist/Women

TV Audience Share*

Shoppers 18-54 | 7,1%

TV Advertising Share**

3,9%

Launch Date

 2000

 

General programming

Programming grid features mainly locally produced shows as well as re-runs of the best Dutch programmes, series and magazines. Vitaya stays in touch with cooking shows as well as lifestyle magazines (the latest trends about decoration, beauty tips, travels and so on!).

Detailed programming

  • Docutainments: I Didn't Know I Was Pregnant, Embarrassing Bodies, Supersize vs. Superskinny, Ik Vertrek Rok en Rol.
  • Magazines: The Food Hospital, The Sex Education Show, Schat ik heb niets om aan te doen.
  • Reality series: Achter Gesloten Deureu.
  • Series: Waking the Dead, Sturm der Liebe, Desperate Housewives.
  • Cooking Shows: Top Chef, Fabulous Cakes, Masterchef Australia, Kitchen Nightmares.

Value to advertisers

  • Targets mainly Women 35-54.
  • Complementary offer to VMMTV Group other channels.
  • Many fine-tuning opportunities for women oriented campaigns.

* = January-December 2012
** = January-December 2012

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