Belgium is one of the smallest economies in Europe but its consumers are wealthy and willing to spend.
RTL-TVI is the leading channel in South Belgium! RTL Group channels collectively account for over 66% of advertising investment in the market
IP Network represents the VMMTV channels - the principal channel VTM is the main non-public channel. VMMTV channels each cleverly tap into a different market and as a whole the group accounts for over 60% of advertising expenditures in the market.
Source : *TV Key Facts 2012
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Vitaya is a well-known channel on the Flemish TV market which has been a part of the IP Network offer since October 2010 and targets women.
Shoppers 18-54 | 7,1%
Programming grid features mainly locally produced shows as well as re-runs of the best Dutch programmes, series and magazines. Vitaya stays in touch with cooking shows as well as lifestyle magazines (the latest trends about decoration, beauty tips, travels and so on!).
* = January-December 2012
** = January-December 2012