Close
Open

Belgium is one of the smallest economies in Europe but its consumers are wealthy and willing to spend.

RTL-TVI is the leading channel in South Belgium! RTL Group channels collectively account for over 66% of advertising investment in the market
IP Network represents the VMMTV channels - the principal channel VTM is the main non-public channel. VMMTV channels each cleverly tap into a different market and as a whole the group accounts for over 60% of advertising expenditures in the market.

Media Groups

  • IP Network: RTL Group / VMMTV
  • Principal 1: SBS
  • Principal 2: RTBF (French-speaking Public channels)
  • Principal 3: VTR (Flemish Public channels)

Advertising market

  • Total Media: 3 603 Mn €
  • TV amount: 1 450 Mn €
  • TV percentage: 40,3%
  • IP/RTL Share of TV: 64,8% (RTL) / 59,8% (VMMTV)

Daily Usage (2012)*

  • Viewing time in minutes/individual: 231 (Wallonia) / 197 (Flanders)
  • Percentage of population reached: 73% (Wallonia) / 75,5% (Flanders)

Source : *TV Key Facts 2012

 

Your contact

Do you need some information ? Your local contact can help you:

Contact us

Web

The number one children’s channel in South Belgium with a Prime Time emphasis on adults.

Get the Flash Player to see this video.

Channel Format

Generalist

TV Audience Share*

Individuals 15-34 | 7,2%

TV Advertising Share**

9,2%

Launch Date

1995

 

General programming

Club RTL is a double-targeted channel: young kids & mothers in the morning and a more Adult target in the afternoon.

Detailed programming

  • Cartoons & series: Pokémon, Special Agent OSO, I'm in the Band, Les Gamins de Tucson.
  • French & US series: Kaamelot, Camera Cafe, Louis La Brocante, The Simpsons, Heros, Glee, Prison Break, Law & Order, Criminal Minds, CSI.
  • Belgian magazines & entertainment: Scènes de Ménages, L'Ecole des Fans.
  • Sports: Football (Champions League, 1st national League), Tennis (Wimbledon), Motor magazines.

Value to advertisers

  • For both its target groups, Club RTL can bring additional coverage and GRP to the group’s biggest channel RTLTVI.
  • KIDZ RTL is RTL’s children offer in the country. It is powerful and aims mainly at children 4-11.
  • A full range of selective programmes on specific target groups (children, PRP with children, women, men).

* = January-March 2013
** = January-December 2012

Your contact

Do you need some information ? Your local contact can help you:

Contact us

no news in this list.

See all