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Belgium is one of the smallest economies in Europe but its consumers are wealthy and willing to spend.
RTL-TVI is the leading channel in South Belgium! RTL Group channels collectively account for over 66% of advertising investment in the market
IP Network represents the VMMTV channels - the principal channel VTM is the main non-public channel. VMMTV channels each cleverly tap into a different market and as a whole the group accounts for over 60% of advertising expenditures in the market.
Media Groups
- IP Network: RTL Group / VMMTV
- Principal 1: SBS
- Principal 2: RTBF (French-speaking Public channels)
- Principal 3: VTR (Flemish Public channels)
Advertising market
- Total Media: 3 603 Mn €
- TV amount: 1 450 Mn €
- TV percentage: 40,3%
- IP/RTL Share of TV: 64,8% (RTL) / 59,8% (VMMTV)
Daily Usage (2012)*
- Viewing time in minutes/individual: 231 (Wallonia) / 197 (Flanders)
- Percentage of population reached: 73% (Wallonia) / 75,5% (Flanders)
Source : *TV Key Facts 2012
TV
Radio
Web
Aimed at adults, both male and female.
Channel Format
Generalist
TV Audience Share*
Individuals 15-34 | 4,2% (17:00-23:00)
TV Advertising Share**
3,7%
Launch Date
2004
General programming
A mix of M6 (French) programmes and successful US series.
Detailed programming
- US series: CHIPS, Desperate Housewives, Criminal Minds, CSI NY, The Simpsons, Medium.
- M6 re-runs: Nouvelle Star (Idol), Pekin Express, Come Dine With Me, Top Chef.
- Popular musical programmes: Sampler, Ultratop Albums.
Value to advertisers
- Extremely attractive profile:
- Broad target both male and female in afternoon
- Young adults and young women in access
- Adults and women in prime time
- Effective on all exclusive TV targets:
- Adults 18-44
- PRP 18-54
- Young adults and women 15-34 in access...
- Proven successful series from M6.
* = January-March 2013
** = January-December 2012