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Belgium is one of the smallest economies in Europe but its consumers are wealthy and willing to spend.

RTL-TVI is the leading channel in South Belgium! RTL Group channels collectively account for over 66% of advertising investment in the market
IP Network represents the VMMTV channels - the principal channel VTM is the main non-public channel. VMMTV channels each cleverly tap into a different market and as a whole the group accounts for over 60% of advertising expenditures in the market.

Media Groups

  • IP Network: RTL Group / VMMTV
  • Principal 1: SBS
  • Principal 2: RTBF (French-speaking Public channels)
  • Principal 3: VTR (Flemish Public channels)

Advertising market

  • Total Media: 3 603 Mn €
  • TV amount: 1 450 Mn €
  • TV percentage: 40,3%
  • IP/RTL Share of TV: 64,8% (RTL) / 59,8% (VMMTV)

Daily Usage (2012)*

  • Viewing time in minutes/individual: 231 (Wallonia) / 197 (Flanders)
  • Percentage of population reached: 73% (Wallonia) / 75,5% (Flanders)

Source : *TV Key Facts 2012

 

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Most iconic South Belgian TV brand.

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Channel Format

Generalist

TV Audience Share*

Adults 18-54 | 27,1% (17:00-23:00)

TV Advertising Share**

51,9%

Launch Date

1987

 

General programming

A mix of strong local news and information magazines, with top international shows (popular lifestyle magazines, top US dramas, Hollywood blockbuster movies).

Detailed programming

  • News & Information magazines: RTL-TVI Le journal, Coûte que coûte, Reporters, Grand Angle, Tout s'explique.
  • Magazines & docu-soaps: Clé sur Porte, Un Dîner Presque Parfait, Top Chef, L'Amour est dans le Pré, Martin Bonheur, Deuxième Chance pour une Vie, Pour le Meilleur et pour le Pire, Le Meilleur Pâtissier.
  • Talent shows: X Factor, Belgium's Got Talent, La Meilleure Danse.
  • Top US Dramas: Lie to Me, Crimina Minds, CSI, NCIS: Los Angeles.

Value to advertisers

  • Leading channel in French-speaking Belgium on all major targets for advertisers.
  • Able to place relevant ads to the Belgium viewers unlike the foreign competition who do not have local ad windows.

* = January-March 2013
** = January-December 2012

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