The Austrian TV market is full of potential as the daily reach, average viewing time, and investment have been growing significantly since 2009.
Advertising investments in RTL Group channels increased by 11,28% from 2010 to 2011.
Source : *TV Key Facts 2012
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Fun for men and shoppers: 2Be aims at a young and active target.
Adults 15-34 | 9,2%
Innovative programming mix that blends male and female oriented programmes.
* = January-April 2012, first trimester 2012
** = January-December 2012