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The Austrian TV market is full of potential as the daily reach, average viewing time, and investment have been growing significantly since 2009.
Advertising investments in RTL Group channels increased by 11,28% from 2010 to 2011.
Media Groups
- RTL: RTL Group
- Principal 1: Seven1Media
- Principal 2: ORF (Public channels)
Advertising market
- Total Media: 3 594 Mn €
- TV amount: 871 Mn €
- TV percentage: 24,2%
- IP/RTL Share of TV: 21,3%
Daily Usage (2012)*
- Viewing time in minutes/individual: 160
- Percentage of population reached: 62,5%
Source : *TV Key Facts 2012
TV
Fun for men and shoppers: 2Be aims at a young and active target.
Channel Format
Generalist
TV Audience Share*
Adults 15-34 | 9,2%
TV Advertising Share**
10,4%
Launch Date
1995
General programming
Innovative programming mix that blends male and female oriented programmes.
Detailed programming
- All the best US series: Modern Family, Glee, Charmed, House MD, Home and Away, Games of Thrones, Touch, Terra Nova, Spartacus Vengeance, Spartacus Gods of the Arena, The Pillars of the Earth.
- Talent shows: Top Model, So You Think You can Dance.
- Docutainment & entertainment programmes: Benidorm Bastards, World's Funniest Home Videos, Superstaar, M!LF.
- Reality competition: Expeditie Robinson.
- Popular Sports: UEFA Champions League.
Value to advertisers
- Targets shoppers and men with strong sports events.
- Brings same coverage as Vier for smaller costs.
- Selective and cost-efficient for most commercial target groups.
* = January-April 2012, first trimester 2012
** = January-December 2012
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