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The Austrian TV market is full of potential as the daily reach, average viewing time, and investment have been growing significantly since 2009.
Advertising investments in RTL Group channels increased by 11,28% from 2010 to 2011.
Media Groups
- RTL: RTL Group
- Principal 1: Seven1Media
- Principal 2: ORF (Public channels)
Advertising market
- Total Media: 3 594 Mn €
- TV amount: 871 Mn €
- TV percentage: 24,2%
- IP/RTL Share of TV: 21,3%
Daily Usage (2012)*
- Viewing time in minutes/individual: 160
- Percentage of population reached: 62,5%
Source : *TV Key Facts 2012
TV
The leading Flemish channel in North Belgium targeting the whole family with a generalist format.
Channel Format
Generalist
TV Audience Share*
Adults 18-54 | 21,5%
TV Advertising Share**
44,4%
Launch Date
1989
General programming
Generalist channel targeting a broad commercial audience.
Detailed programming
- Number 1 on news! 3 news bulletins per day!
- Strong cooking shows: SOS Piet, Mijn Restaurant, De Perfekte Keuken.
- Series: Ghost Whisperer, Cold Case, Without a Trace.
- Docutainment & Reality series: Supernanny, Farmer Wants a Wife, Benidorm Bastards.
- Talent shows: Idol, So You Think You Can Dance.
Value to advertisers
- VTM's success is based on a mix of news, locally-made entertainments & international programmes.
- Strong domestic loyalty with 76% of Flemish formats.
- The lowest channel surfing rates during commercials.
* = January-March 2013
** = January-December 2012
no news in this list.