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The Austrian TV market is full of potential as the daily reach, average viewing time, and investment have been growing significantly since 2009.
Advertising investments in RTL Group channels increased by 11,28% from 2010 to 2011.
Media Groups
- RTL: RTL Group
- Principal 1: Seven1Media
- Principal 2: ORF (Public channels)
Advertising market
- Total Media: 3 594 Mn €
- TV amount: 871 Mn €
- TV percentage: 24,2%
- IP/RTL Share of TV: 21,3%
Daily Usage (2012)*
- Viewing time in minutes/individual: 160
- Percentage of population reached: 62,5%
Source : *TV Key Facts 2012
TV
Fun and action for men!
Channel Format
Generalist
TV Audience Share*
Adults 20-59 | 0,7%
TV Advertising Share**
Information non available yet
Launch Date
2012
General programming
Programme grid focused on men, completing the RTL full range programme offering.
Detailed programming
- US Series & Sitcoms: Breaking Bad, Covert Affairs, 24, Prison Break, the Office, Modern family.
- Factual entertainment: Pawn Stars, Americain Pickers.
- Daytime classics: Das Model und der Schnüffler, Starsky & Hutch.
- US Movies: King Kong, The League of Extraordinary Gentlement, Last Man Standing, Mr. Bill.
- Docutainment: Ice Road Truckers, Whale Wars, Deadliest Roads.
Value to advertisers
- RTL Nitro offers a channel through which to reach the male audience.
- Technical reach: 99% of households equipped with digital TV.
* = January-March 2013
** = January-December 2011