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Antena 3, a generalist channel targeting a broad commercial audience and a full-scale national broadcaster of news, entertainment and fiction programs.

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Channel Format

Generalist

TV Audience Share*

Adults 16+ | 16.3% (A3+Nova)

TV Advertising Share**

13.7%

Launch Date

1990

 

General programming

Women-oriented daytime programmes: talk shows, magazines, quiz shows, humour series and children's programmes on weekends with Megatrix.

Detailed programming

  • Entertainment formats & talent shows: Tu Cara me Suena, El Hormiguero 3.0, Buenas Noches y Buenafuente, Usted Perdone, El Numero Uno, Espejo Publico.
  • Spanish series: Luna: el Misterio de Calenda, Los Protegidos: El Origen, Hispania: La Leyenda, Con el Culo al Aire, El Barco.
  • Movies: El Peliculon, Multicine 3.
  • Sitcom: Fenomenos.
  • Gameshows: Atrpa un Millon, Avanti, ¡Ahora Caigo!
  • US Series: The Simpsons, Modern Family.
  • Sport: Deportes 2.

Value to advertisers

  • A constantly improving image.
  • Large range of creative special ads.
  • Strongly relevant to advertisers with a large target audience: Persons Responsible of Purchase, Women 16+.
  • "Pauta Unica" - Unique Broadcast System : first reach capacity of Spanish TV channels.

* January-December 2013
** January-August 2014

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