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	SUD RADIO Sud radio is a regional station for the South West of France (Aquitaine; Languedoc-Rousillon; Midi-Pyrénées). Sud radio is sold in a package with Wit FM, the local FM broadcaster in the Bordeaux area.   PROGRAMMING > Generalist station with strong News & Sport output. > Focus on the strong South West regional identity (ex: Rugby extensive coverage) VALUE TO ADVERTISERS - South-West is an attractive and a strategic region : * 14% of the French consumers * 3 main cities : Bordeaux (754 000 inhab.), Toulouse (761 000 inhab.) & Montpellier (275 000 inhab.) - SUD RADIO is the leading commercial station in South West of France with 618 000 listeners evry day (+30 000 vs Jan-March 2005) - An attractive profile : 68% of audience are adults 25-59, 61% of men - Leading news source in the South-west: Sud radio is very closed to the local audience - SUD RADIO is a perfect complement to RTL in South West		Launch 1966 Format General interest Technical coverage South West Daily Reach 15+ 618 000 listeners Commercial audience share 18.8% (Ad. 35+, South West) www.sudradio.fr Source: Mediametrie wave April-June 2005

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