| |
|
M6
M6 is France’s second most popular French channel for viewers under 50. Over the years, M6 built a strong brand image such as the French trend setting channel.
M6 has a young and innovative tone in the French TV landscape, the first to launch reality-TV in France with “Loft Story” (a big brother like) in 2001.
|
| |
|
 |
| PROGRAMMING |
|
|
- Informative magazines on various themes such as economy, science, motor cars, investigations,…
- News: launch of innovative news delivery formats (66 minutes, late evening talk-show,…).
- Sports highlights: football magazine “100% foot”, UEFA Cup,…
- The most successful international formats: home-grown productions and local adaptations such as:
- La Nouvelle Star (Idols), Incroyables talents (America’s got talent), Pekin Express…
- Life magazines & docusoap: Chef la recette (Cooking Show), One week to change everything (House embellishing), Super Nany,…
- Drama and comedy series with a strong appeal on young adults: The 4400, NCSI, NIH, Nip/Tuck, Desperate housewives, Prison Break, Kaamelott (French comedy), …
|
|
|
| VALUE
TO ADVERTISERS |
|
|
- M6 provides a national coverage and high reach to campaigns.
- M6’s audience is growing : M6 had an average 19.3% audience share in 2006 against 19.1% in 2005 (PRP 15-49).
- M6’s audience is younger and more upper-scale than its terrestrial competitors: 73% of M6 viewers are under 50 and 59% of its total viewers are women.
- M6 offers high affinity with exclusive target groups (teenagers, young adults, PRP with children, PRP 15-49, …)
- M6 is extremely cost-efficient to reach all advertisers’ favorite targets: Individuals 15-34, Adults 25-49 and PRP 15-49.
|
|
|
|
|
 |
|
 |
|
|
|
Transmission:
Terrestrial, Cable, Satellite, IPTV
Launch:
1987
Format:
Generalist
Technical penetration:
96% (Dec 2006)
Average audience share:
19.3% PRP 15-49 (Jan-Dec 2006)
TV advertising share:
30 % [gross] (Jan-Dec 2006)
Internet website:
http://www.m6.fr/ |
|
| |
|
