ITV is the biggest generalist channel apart from BBC One with various programmes touching every target groups.

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Channel Format


 TV Audience Share*

Adults 16-44 | 20% (ITV Group)

TV Advertising Share**

46% (ITV Group)

Launch Date



General programming

Programming grid focuses on popular local dramas, detective series and entertainment shows.

Detailed programming

  • Soaps: Coronation Street, Emmerdale
  • Reality shows: I'm A Celebrity - Get Me Out Of Here!
  • Talent shows: Britain's Got Talent, The X Factor, Dancing on Ice
  • Series: Mr Selfridge
  • Bristish drama: Downton Abbey, Doc Martin, Broadchurch
  • Game shows: Tipping Point, All Star Mr and Mrs
  • Entertainment: Sunday Night at the Paladium, Star in Their Eyes, Ant & Dec's - Saturday Night Takeaway, Let Me Entertain You
  • Comedy show: You've Been Framed
  • Sports: FIFA World Cup 2014, Rugby World Cup 2015, Soccer Aid 2014

 Value to advertisers

  • In 2014 ITV has shown: the most watched programme on any channel (England vs Uruguay World Cup Match 18.2m 19/06/14)
  • ITV1 builds up the fastest coverage
  • Low entry cost thanks to regional windows (12 areas)

* = January-June 2015
** = January-December 2014

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